Did you know that in-store music can increase sales? It has been tested and proven that in-store music has profound psychological effects on the behavior of customers when purchasing goods? You are aware the playing Christmas songs as the 25th of December nears subconsciously stimulates people to buy more, regardless if theyre buying for themselves or gifts for other people.
Music can increase sales by triggering certain emotions. So how can business owners use music to increase sales? Businesses must understand that music can attract or repel customers. Music is one of the factors that customers consider upon entering a store. If the music is upbeat and club-like, the store will be most likely frequented by younger generations, particularly teenagers.
It will repel people who prefer mellow and laidback music, even if they might have something that they want in the shop. Chances are, if customers cannot bear the music being played, they would either refuse to enter or find their way to the exit as quick as possible. Visit this site to find out more.
Businesses that seek fast turnover often play loud and lively music. Such music turns off most people so they tend to do anything in the establishment quickly. This is beneficial for businesses that benefit from fast turnover such as fast food restaurants and regular coffee shops. During peak seasons, supermarkets tend to play lively music to cause their customers to move faster.
Slow music causes customers to stay on the establishment longer and browse merchandises. Department stores, furnitures shops and upscale restaurants tend to play slow music to encourage people to buy more. According to a dissertation done in 1982, a song with a tempo of 73 beats per minute and less is considered slow and is effective in driving people to linger longer in shops.
Wine shop owners have noticed that more customers tend to buy French wines if French music is being played. The same goes for Italian, Spanish and German music. Japanese household and retail stores tend to play Japanese songs so customers will be encouraged to buy Japanese goods.
In a high traffic environment, it matters that the customers are somehow familiar with a few songs in a stores playlist. When the customer hears a familiar song in the store, they subconsciously connect with it, making them somehow want to buy. However, bombarding customers with popular music isnt ideal either. The key is to always put the brands identity and atmosphere in the foreground.
Classical music gives a store an expensive aura. Customers who can afford upscale items tend to spend more when classical music is being played. In an upscale restaurant, classical music gives a leisurely feeling, causing customers to order more expensive food items. However, classical music drives certain income groups away because it is an indication that the merchandises are generally too expensive for them.
In summary, restaurants, supermarkets, department stores, offices and brick and mortar stores will have more sales with the use of proper music as a marketing tool. Emotions play a big part in purchases and smart business owners create an environment that leads customers to the cash register.