For any business owner, search engine traffic is critical. People coming to your website from the search engines are looking for you specifically. They can take their time on your site, looking at their own pace, and hopefully buying your products or signing up to your email list. The key to obtaining high quality search engine traffic is to have good SEO, or search engine optimization. Having good SEO means you’ll rank higher when someone searches for you, and consequently get more visitors to your sites — which means more profits. According to http://grbrown.net.
Why Search Traffic is Important
The high quality of search engine traffic can’t be understated. SEO is about more than just getting traffic, though — it’s also about improving overall user experience and website usability. By doing so, you’ll gain trust, which means people will come back to your site more. By having a high presence in search results, your website gains credibility and authority for your selected topic.
More Targeted Visitors
One of the most important benefits of search traffic is that it’s targeted more than most other forms of traffic. Someone who types in keywords for your site is looking specifically for the solution or service you’re providing. If you have what they need, they’ll continue to give you their business. This means you’ve built an automatic source of highly targeted, repeat customers, simply by having good SEO for your site.
Google Search Ranking Improvements
If your site has good search engine optimization, Google and the numerous social media sites including Twitter, Facebook, and Google+ will love you. This means you’ll get fresh, targeted, organic search traffic — real people seeking real solutions. And since they’re coming from social media, which Google views as a strong indicator of site quality, they’ll be more likely to buy from you. If they like your site and continue to come back, youll improve your bounce rate meaning Google will like you even more because people stay on your website for longer periods of time.
Search Traffic is Cheaper
Unlike paid traffic through PPC ads, search engine traffic is totally free. Yes, you do have to have good content on your site, but you’re not paying for one ad after another and hoping your campaigns pay off in the long run. Instead, you’re looking at high quality blog posts and interviews, as well as YouTube videos, free reports, and any other type of content you can offer to your audience to build their trust and get them coming to your site. These types of content can be produced at very low cost or even free if you have the time to do so. Since search engine traffic is essentially free, you’re getting even more value from your advertising efforts by having good SEO.
These are just a few reasons why the high quality of search engine traffic matters for your site. In addition to providing highly targeted visitors, having good search traffic will increase your authority in Google, make your visitors trust you more, and help to grow your business in the long run. The key is to provide a great user experience, tons of helpful content, and good SEO on your site. By having these critical components, youll do much better as a business and keep those visitors coming back for more and more.