When talking about SEO and website ranking words such as keywords, content and link building comes to the mind. But there are many other factors which affect the SEO ranking. One of the most important one is customer reviews and feedbacks. Before buying a product online dont you look for the reviews of the people who have already tried it, to know whether its worth buying or not? Customer reviews get your website a very strong position in ranking as well as in gaining visitors trust.
Following are a few points that discuss the benefits of customer reviews on your SEO ranking Bill Lentis.
Reviews and feedback helps to improve user experience (UX)
The primary motive for all Search engine and why they rank websites is obviously they want their searchers and users best possible results for their searches. Nearly all the guidelines and policies of search engine focuses on user experience (UX). They want websites to give their users the best UX and rate them accordingly. Reviews have a huge impact on UX. The website which is highly rated or has positive reviews from users, are considered more reliable and reputed. This reflects on their SERP as well. It impacts both your Local SEO searches and many consider it to affect your normal SEO rankings too. Even a customer more likely trust or has faith on those product and services which are having some positive reviews or feedbacks. Take your example; will you buy a product with 1 star and negative reviews or a product with 5 star and positive reviews?
Highlights your keywords more
When customers are giving review and feedback on your products they are actually adding some more description and details about your keyword. Google sees it as more content on your website; anything associated to your keywords will give Google a better understanding of your products. It can also help in highlighting your keywords naturally. Some reviews and feedbacks might help you with free long-tail keywords. Google recognizes it and gets clear and more information about your product and services. This plays a great role in upgrading your ranking.
It is also a good way to keep your website updated in the eyes of Google. Every review by customers means more content added up on the website.
Giving responses to the customers feedbacks
It is important for a business to acknowledge the reviews of their customers by responding them. It shows the customer that you are concerned about them and you are valuing their opinions. This is also encouraged by Google in Google My Business Help. Its not important to always have a positive review from the customer but with the help of responding to the customer you can totally change their point of view. This will help you in building a strong reputation and improve your ranking.
As we already know a successful SEO strategy needs to be oriented towards the user experience. Reviews are great feature to add to increase it positively. It creates a bond and trust between you and you customers. Dont be afraid of a few negative feedbacks; use it to improve your products and services.