The most significant advantage of real time charge card processing is that there is no delay in the buying process. If the order went through, the client immediately knows. This technique is specifically efficient with companies offering downloadable items such as video, audio, or e-book.
As quickly as the credit card is swiped, the customer can download the product. The real time processing satisfies the need for a consumers instant gratification. If you are looking for automation, real time processing is for you. It needs a more complex set up than deferred processing, but once it has been set up and established; charge cards are processed quickly and efficiently.